Editorial column, no.17
In times when the crisis impacts all social levels and rarely leaves anyone unafflicted, BLUR magazine boldly goes forward. We decided to increase the number of pages, introduce more optimism, celebrate beauty and creativity and to deliver all of this to your home free of charge, no matter in which part of the world you live in. It only takes scrolling your mouse three times, clicking, and there we are 
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We decided to talk less; i.e. to publish the textual content in an ideal amount, suitable for screen reading, and to provide more visual experience, while bringing more diversity by reserving space for different photographic styles and techniques.
And while many are still surprised about BLUR being a free-of-charge magazine, we opted for another ‘costless’ program created for Croatian photographers entitled FULL CIRCLE. It involves a process of selecting a few authors whose work continuously attracts our attention and which we believe should receive more media attention. Through this project, BLUR yet again opposes the phrase stating ‘nothing in life is free’ and proves that ambition, good work and quality will always be recognized and awarded. In collaboration with our partners, Cinema Europe, Prizma, PlanB, Borovac & Bence and the web portal fotografija.hr, selected photographers will enjoy completely free exhibitions of their work in the very centre of Zagreb! The first author to be exhibited as soon as middle of March is Jelena Balić, a young but very talented photographer originally from Split. Besides free exhibiting space provided by cinema Europe, Borovac & Bence ensured the best prices of printing and cassation, while these costs will be fully covered by Prizma, distributor of photo equipment. However, in order to ensure full and complete support, it is necessary to achieve media attention. Therefore, PlanB will feature selected authors by presenting them through a monthly interview plus photos basis, while photo web portal fotografija.hr will create a section FULL CIRCLE. In addition, BLUR magazine will carry out detailed reports from all exhibitions.
Furthermore, we published the first website dedicated to the master of Croatian photography, Tošo Dabac, in Croatian and English version, and set up the first online web photo gallery dedicated to artistic photographs of Zagreb entitled ZGB ART.
As the main media sponsor of a specialized photo gallery in Croatia, Lang Gallery in Samobor, we enabled the free construction of their official website.
Besides BLUR magazine becoming a main media sponsor of Lomography Croatia, it will provide media support for the European project Urbanautica that will organize exhibitions all over Europe during 2011. We hope that they will make a stop in our territory as well.
As a proud exclusive media sponsor of the Impossible Project, we are impatiently waiting for 22 March when the first new instant films will be officially launched. This gave us a reason to issue a special BLUR magazine edition dedicated to the event and Polaroid photography in general.
This year began with many new projects and interesting collaborations. We are pleased that, despite the difficult times, we can still find reliable partners who appreciate and recognize high-quality photography. Having them around, it is easy to have an optimistic view of the future.